:root{
  --white:#FFFFFF;
  --paper:#F6F7F9;
  --ink:#0F1B30;
  --navy:#16294F;
  --navy-soft:#33415E;
  --muted:#6A7386;
  --line:#E9EBEF;
  --line-soft:#F0F1F4;
  --orange:#F26B1D;
  --orange-soft:#FFF2E9;
  --green:#1FA463;
  --shadow-sm:0 2px 8px rgba(15,27,48,.05);
  --shadow:0 20px 50px -24px rgba(15,27,48,.28);
  --shadow-lg:0 40px 90px -40px rgba(15,27,48,.4);
  --font:'Instrument Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',system-ui,sans-serif;
  --max:1120px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  font-family:var(--font);background:var(--white);color:var(--ink);
  line-height:1.6;font-size:17px;-webkit-font-smoothing:antialiased;overflow-x:hidden;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
a:focus-visible,button:focus-visible{outline:2px solid var(--orange);outline-offset:3px;border-radius:8px}
.wrap{max-width:var(--max);margin:0 auto;padding:0 26px}
h1,h2,h3{font-weight:600;letter-spacing:-.03em;line-height:1.06;color:var(--ink)}
h1{font-size:clamp(2.5rem,6vw,4.35rem)}
h2{font-size:clamp(2rem,4.4vw,3.1rem)}
h3{font-size:1.18rem;letter-spacing:-.01em}
p{color:var(--muted)}
.accent{color:var(--orange)}
.eyebrow{
  font-size:.8rem;font-weight:600;letter-spacing:.13em;text-transform:uppercase;
  color:var(--navy-soft);display:inline-block;
}
.section{padding:clamp(88px,12vw,150px) 0}
.section.paper{background:var(--paper)}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:9px;font-family:var(--font);font-weight:600;
  font-size:1.02rem;padding:15px 30px;border-radius:999px;border:1.5px solid transparent;cursor:pointer;
  transition:transform .2s ease,box-shadow .2s ease,background .2s ease,border-color .2s ease}
.btn:hover{transform:translateY(-2px)}
.btn-primary{background:var(--orange);color:#fff;box-shadow:0 12px 26px -10px rgba(242,107,29,.6)}
.btn-primary:hover{background:#e35f13;box-shadow:0 18px 34px -10px rgba(242,107,29,.6)}
.btn-quiet{background:transparent;color:var(--navy);border-color:var(--line)}
.btn-quiet:hover{border-color:var(--navy);background:#fff}
.btn svg{width:19px;height:19px}
.btn-sm{padding:10px 20px;font-size:.94rem}
.link-arrow{display:inline-flex;align-items:center;gap:6px;font-weight:600;color:var(--orange);transition:gap .2s}
.link-arrow:hover{gap:10px}

/* header */
header{position:fixed;top:0;left:0;right:0;z-index:50;height:68px;display:flex;align-items:center;
  background:rgba(255,255,255,.72);backdrop-filter:saturate(180%) blur(18px);
  border-bottom:1px solid transparent;transition:border-color .3s}
header.scrolled{border-bottom-color:var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;width:100%;max-width:var(--max);margin:0 auto;padding:0 26px}
.brand{display:flex;align-items:center;gap:9px;font-weight:700;font-size:1.24rem;letter-spacing:-.02em}
.brand .aid{color:var(--orange)}
.brand svg{width:30px;height:30px}
.nav-links{display:flex;align-items:center;gap:30px;list-style:none}
.nav-links a{font-size:.95rem;color:var(--navy-soft);font-weight:500;transition:color .2s}
.nav-links a:hover{color:var(--ink)}
.nav-cta{display:flex;align-items:center;gap:12px}
.burger{display:none;background:none;border:0;cursor:pointer;padding:10px;margin-right:-10px;position:relative;z-index:60}
.burger span{display:block;width:24px;height:2px;background:var(--ink);margin:5px 0;border-radius:2px;transition:transform .28s ease,opacity .2s ease}
.burger.open span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.burger.open span:nth-child(2){opacity:0}
.burger.open span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
.mobile-only{display:none}

/* hero */
.hero{padding:130px 0 70px;position:relative;overflow:hidden}
.hero-orb{position:absolute;top:8%;right:-4%;width:620px;height:620px;border-radius:50%;pointer-events:none;
  background:radial-gradient(circle,rgba(242,107,29,.16),rgba(242,107,29,0) 66%);filter:blur(10px);z-index:0}
.hero-orb2{position:absolute;bottom:-12%;left:-8%;width:520px;height:520px;border-radius:50%;pointer-events:none;
  background:radial-gradient(circle,rgba(22,41,79,.07),rgba(22,41,79,0) 68%);filter:blur(8px);z-index:0}
.hero-grid{display:grid;grid-template-columns:1.02fr .98fr;gap:56px;align-items:center;position:relative;z-index:2}
.hero h1{margin:20px 0 22px}
.hero .sub{font-size:clamp(1.08rem,1.6vw,1.24rem);color:var(--navy-soft);max-width:33rem;line-height:1.5}
.hero-ctas{display:flex;flex-wrap:wrap;gap:14px;align-items:center;margin-top:32px}
.hero-trust{margin-top:26px;font-size:.9rem;color:var(--muted);display:flex;align-items:center;gap:9px}
.hero-trust .badge{display:inline-flex;align-items:center;gap:6px;font-weight:600;color:var(--navy)}
.hero-trust svg{width:16px;height:16px;stroke:var(--green);fill:none;stroke-width:2.4}

/* phone device */
.phone-stage{display:flex;justify-content:center;position:relative}
.phone{
  width:288px;height:560px;border-radius:44px;
  background:linear-gradient(150deg,#26395f,#16294F 55%,#101f3d);
  padding:12px;position:relative;
  box-shadow:0 46px 84px -40px rgba(15,27,48,.55), inset 0 0 0 1.5px rgba(255,255,255,.24);
}
.phone::after{content:"";position:absolute;top:16px;left:14px;right:14px;height:38%;border-radius:38px 38px 60px 60px;
  background:linear-gradient(180deg,rgba(255,255,255,.10),rgba(255,255,255,0));pointer-events:none;z-index:4}
.phone .sidebtn{position:absolute;right:-2px;top:150px;width:3px;height:56px;border-radius:3px;background:#0d1a33}
.phone .sidebtn2{position:absolute;left:-2px;top:120px;width:3px;height:34px;border-radius:3px;background:#0d1a33}
.phone::before{content:"";position:absolute;top:22px;left:50%;transform:translateX(-50%);
  width:96px;height:7px;border-radius:99px;background:rgba(255,255,255,.22);z-index:3}
.screen{width:100%;height:100%;border-radius:34px;background:#fff;overflow:hidden;position:relative;display:flex;flex-direction:column;
  box-shadow:0 0 0 1.5px rgba(255,255,255,.7)}
.status{display:flex;align-items:center;justify-content:space-between;padding:14px 22px 6px;font-size:.72rem;font-weight:600;color:var(--ink)}
.status .dots{display:flex;gap:3px;align-items:center}
.status .dots i{width:4px;height:4px;border-radius:50%;background:var(--ink);display:block}
.gsearch{padding:14px 16px 8px}
.gbar{display:flex;align-items:center;gap:10px;background:#F1F3F4;border-radius:999px;padding:11px 15px}
.gbar .glogo{font-weight:700;font-size:.9rem;letter-spacing:-.02em}
.gbar .glogo .b{color:#4285F4}.gbar .glogo .r{color:#EA4335}.gbar .glogo .y{color:#FBBC05}.gbar .glogo .g{color:#34A853}
.gquery{flex:1;font-size:.85rem;color:var(--ink);white-space:nowrap;overflow:hidden;min-height:1.1em}
.gcursor{display:inline-block;width:2px;height:1em;background:var(--orange);vertical-align:middle;animation:blink 1s steps(1) infinite}
@keyframes blink{50%{opacity:0}}
.gmic{width:16px;height:16px;flex-shrink:0;opacity:.6}
.gresults{padding:8px 16px 16px;display:flex;flex-direction:column;gap:10px;flex:1}
.gcard{border:1px solid var(--line);border-radius:14px;padding:11px 12px;display:flex;align-items:center;gap:11px;
  opacity:0;transform:translateY(10px);transition:opacity .5s ease,transform .5s ease}
.gcard.show{opacity:1;transform:none}
.gcard.dim.show{opacity:.5}
/* winning result with cover image that pops per search */
.gcard.win{flex-direction:column;align-items:stretch;gap:0;padding:0;order:-1;overflow:hidden;
  border-color:rgba(242,107,29,.5);box-shadow:0 12px 26px -14px rgba(242,107,29,.65)}
.gcover{position:relative;height:98px;background:linear-gradient(135deg,#22355c,#101f3d);overflow:hidden}
.gcover img{width:100%;height:100%;object-fit:cover;display:block;transition:opacity .3s ease}
.gcover .covbadge{position:absolute;top:9px;left:9px;display:inline-flex;align-items:center;gap:5px;
  background:rgba(15,27,48,.62);color:#fff;border-radius:999px;padding:4px 10px;font-size:.66rem;font-weight:700}
.gcover .covbadge .cn{background:var(--orange);color:#fff;border-radius:999px;width:15px;height:15px;display:grid;place-items:center;font-size:.58rem}
.gpop{animation:gpop .55s cubic-bezier(.2,.8,.2,1)}
@keyframes gpop{from{opacity:0;transform:scale(1.08)}to{opacity:1;transform:none}}
.win-row{display:flex;align-items:center;gap:11px;padding:11px 12px}
.gthumb{width:36px;height:36px;border-radius:10px;flex-shrink:0;background:linear-gradient(135deg,#FFE2CC,#FFD0AE);display:grid;place-items:center}
.gthumb svg{width:18px;height:18px;stroke:var(--orange);fill:none;stroke-width:1.8}
.gcard.dim .gthumb{background:linear-gradient(135deg,#E7ECF5,#DCE3F0)}
.gcard.dim .gthumb svg{stroke:var(--navy)}
.ginfo{flex:1;min-width:0}
.gname{font-size:.86rem;font-weight:600;color:var(--ink);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.gmeta{font-size:.72rem;color:var(--muted);display:flex;align-items:center;gap:5px;margin-top:2px;white-space:nowrap}
.gstars{color:#FBBC05}
.grank{font-size:.7rem;font-weight:700;color:#fff;background:var(--orange);border-radius:999px;padding:3px 9px;white-space:nowrap}
.gtop{display:inline-flex;align-items:center;gap:4px;font-size:.68rem;font-weight:600;color:var(--green)}
.gtop svg{width:12px;height:12px;stroke:var(--green);fill:none;stroke-width:2.6}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);border:0}

/* trust strip */
.strip{padding:30px 0;border-bottom:1px solid var(--line);overflow:hidden}
.strip .lead-txt{display:block;text-align:center;margin-bottom:16px;font-size:.82rem;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);font-weight:600}
.marquee{overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent)}
.marquee-track{display:inline-flex;align-items:center;white-space:nowrap;will-change:transform;animation:marquee 30s linear infinite}
.marquee:hover .marquee-track{animation-play-state:paused}
.marquee .name{font-weight:600;color:var(--muted);font-size:1rem;padding:0 20px;opacity:.85}
.marquee .sep{width:4px;height:4px;border-radius:50%;background:var(--line);display:inline-block;flex-shrink:0}
@keyframes marquee{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.marquee-track{animation:none;justify-content:center;width:100%;flex-wrap:wrap}}

/* big statement */
.statement{text-align:center}
.statement h2{max-width:16ch;margin:0 auto;letter-spacing:-.035em}
.statement p{max-width:40ch;margin:26px auto 0;font-size:1.14rem;line-height:1.55}

/* services */
.services-head{max-width:600px;margin-bottom:56px}
.services-head h2{margin:14px 0 12px}
.svc-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}
.svc{background:#fff;border:1px solid var(--line);border-radius:22px;padding:32px;
  transition:border-color .25s,transform .25s,box-shadow .25s;display:flex;flex-direction:column}
.svc:hover{border-color:#DADDE4;transform:translateY(-3px);box-shadow:var(--shadow-sm)}
.svc .ico{width:48px;height:48px;border-radius:13px;background:var(--paper);display:grid;place-items:center;margin-bottom:20px}
.svc:hover .ico{background:var(--orange-soft)}
.svc .ico svg{width:24px;height:24px;stroke:var(--navy);fill:none;stroke-width:1.7;transition:stroke .25s}
.svc:hover .ico svg{stroke:var(--orange)}
.svc h3{margin-bottom:8px}
.svc p{font-size:.97rem;flex:1}
.svc .link-arrow{margin-top:18px;font-size:.94rem}
.svc.soon{position:relative}
.svc .soon-tag{position:absolute;top:30px;right:30px;font-size:.66rem;font-weight:600;letter-spacing:.05em;
  color:var(--muted);border:1px solid var(--line);border-radius:999px;padding:4px 10px}

/* proof */
.proof-head{max-width:600px;margin-bottom:48px}
.proof-head h2{margin:14px 0 12px}
.proof-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.pcardx{background:#fff;border:1px solid var(--line);border-radius:22px;overflow:hidden;display:flex;flex-direction:column;
  box-shadow:var(--shadow-sm);transition:transform .25s ease,box-shadow .25s ease;text-align:left}
.pcardx:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
/* proof — case-study cards with photo */
.pphoto{height:170px;position:relative;overflow:hidden;background:linear-gradient(135deg,#1d2f52,#0f1f3d)}
.pphoto img{width:100%;height:100%;object-fit:cover}
.pphoto .scrim{position:absolute;inset:0;background:linear-gradient(180deg,rgba(15,27,48,.28) 0%,rgba(15,27,48,0) 40%,rgba(15,27,48,.55) 100%)}
.prankbadge{position:absolute;top:12px;left:12px;z-index:3;display:inline-flex;align-items:center;gap:6px;
  background:#fff;border-radius:999px;padding:5px 12px 5px 8px;box-shadow:var(--shadow-sm);font-weight:700;font-size:.8rem;color:var(--navy)}
.prankbadge .n{background:var(--orange);color:#fff;border-radius:999px;width:20px;height:20px;display:grid;place-items:center;font-size:.72rem}
.pverified{position:absolute;top:12px;right:12px;z-index:3;display:inline-flex;align-items:center;gap:4px;
  background:rgba(255,255,255,.92);color:var(--green);border-radius:999px;padding:5px 10px;font-size:.7rem;font-weight:700}
.pverified svg{width:12px;height:12px;stroke:var(--green);fill:none;stroke-width:2.6}
.pbody{padding:20px 22px 22px;display:flex;flex-direction:column;flex:1}
.pbody .pname{font-weight:600;font-size:1.08rem;color:var(--ink)}
.pbody .pstars{color:#FBBC05;font-size:.9rem;margin:4px 0 2px;letter-spacing:1px}
.pbody .pstars span{color:var(--muted);font-size:.8rem;margin-left:5px;letter-spacing:0}
.pquote{font-size:.94rem;color:var(--navy-soft);font-style:italic;line-height:1.5;margin:12px 0}
.pbody .pquery{font-size:.82rem;color:var(--muted);margin-top:auto;padding-top:12px;border-top:1px solid var(--line-soft);
  display:flex;align-items:center;gap:7px}
.pbody .pquery svg{width:14px;height:14px;flex-shrink:0;opacity:.6}
.pbody .pquery b{color:var(--navy-soft);font-weight:600}
.pverify{margin-top:14px;display:inline-flex;align-items:center;justify-content:center;gap:7px;
  background:var(--paper);border:1px solid var(--line);border-radius:12px;padding:11px;font-weight:600;font-size:.92rem;
  color:var(--navy);transition:background .2s,border-color .2s,color .2s}
.pcardx:hover .pverify{background:var(--orange-soft);border-color:rgba(242,107,29,.3);color:var(--orange)}
.proof-note{margin-top:34px;font-size:.98rem;color:var(--navy-soft);text-align:center;font-weight:500}
.proof-note b{color:var(--orange)}

/* why */
.why-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.why{padding:8px 4px}
.why .wi{width:46px;height:46px;border-radius:13px;background:var(--orange-soft);display:grid;place-items:center;margin-bottom:18px}
.why .wi svg{width:23px;height:23px;stroke:var(--orange);fill:none;stroke-width:1.8}
.why h3{margin-bottom:8px}
.why p{font-size:.96rem}

/* video showcase */
.videowrap{max-width:860px;margin:0 auto;position:relative;border-radius:24px;overflow:hidden;
  box-shadow:var(--shadow-lg);border:1px solid var(--line);background:#0f1f3d}
.videowrap video{width:100%;display:block;aspect-ratio:16/9;object-fit:cover;background:#0f1f3d}
.videowrap .vtag{position:absolute;top:14px;left:14px;z-index:3;font-size:.72rem;font-weight:600;
  background:rgba(15,27,48,.7);color:#fff;border-radius:999px;padding:6px 12px;backdrop-filter:blur(6px)}
.videocap{text-align:center;margin-top:20px;font-size:.92rem;color:var(--muted)}

/* image band (full-bleed, graceful fallback) */
.imgband{position:relative;min-height:440px;display:flex;align-items:center;overflow:hidden;
  background:linear-gradient(135deg,var(--navy),#0c1a35)}
.imgband-media{position:absolute;inset:0;z-index:0}
.imgband-media img{width:100%;height:100%;object-fit:cover;opacity:.55}
.imgband-overlay{position:absolute;inset:0;
  background:linear-gradient(100deg,rgba(11,22,45,.94) 0%,rgba(11,22,45,.72) 42%,rgba(22,41,79,.45) 100%)}
.imgband .wrap{position:relative;z-index:2}
.imgband-content{max-width:600px;color:#fff}
.imgband-content .eyebrow{color:#FFC9A3}
.imgband-content h2{color:#fff;margin:16px 0 14px}
.imgband-content p{color:#D3DAE8;font-size:1.08rem;line-height:1.55;margin-bottom:26px}
.imgband-chips{display:flex;flex-wrap:wrap;gap:10px;margin-top:8px}
.imgband-chip{display:inline-flex;align-items:center;gap:7px;background:rgba(255,255,255,.1);
  border:1px solid rgba(255,255,255,.16);border-radius:999px;padding:8px 15px;font-size:.88rem;font-weight:500;color:#fff}
.imgband-chip svg{width:15px;height:15px;stroke:#5fe1a0;fill:none;stroke-width:2.4}

/* final cta */
.final{text-align:center}
.final h2{max-width:18ch;margin:0 auto 18px;letter-spacing:-.035em}
.final p{max-width:38ch;margin:0 auto 32px;font-size:1.1rem}
.final .microtrust{margin-top:22px;font-size:.88rem;color:var(--muted)}

/* footer */
footer{border-top:1px solid var(--line);padding:56px 0 34px;background:var(--white)}
.foot-top{display:flex;justify-content:space-between;flex-wrap:wrap;gap:28px;margin-bottom:40px}
.foot-brand{max-width:22rem}
.foot-brand p{font-size:.92rem;margin-top:12px}
.foot-links{display:flex;gap:60px;flex-wrap:wrap}
.foot-col h4{font-size:.82rem;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);margin-bottom:14px;font-weight:600}
.foot-col ul{list-style:none;display:grid;gap:10px}
.foot-col a{font-size:.94rem;color:var(--navy-soft);transition:color .2s}
.foot-col a:hover{color:var(--orange)}
.foot-bot{border-top:1px solid var(--line);padding-top:24px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:8px;
  font-size:.82rem;color:var(--muted)}

/* whatsapp float */
.wa{position:fixed;right:22px;bottom:22px;z-index:60;width:56px;height:56px;border-radius:50%;background:#25D366;
  display:grid;place-items:center;box-shadow:0 12px 30px rgba(37,211,102,.4);transition:transform .18s}
.wa:hover{transform:scale(1.07)}
.wa svg{width:29px;height:29px;fill:#fff}

/* audit overlay (Option B — stays on page) */
.audit-overlay{position:fixed;inset:0;z-index:120;display:none;align-items:center;justify-content:center;padding:20px;
  background:rgba(9,17,34,.55);backdrop-filter:blur(6px)}
.audit-overlay.open{display:flex;animation:afade .25s ease}
@keyframes afade{from{opacity:0}to{opacity:1}}
.audit-modal{background:#fff;border-radius:24px;max-width:440px;width:100%;padding:34px 30px 30px;position:relative;
  box-shadow:var(--shadow-lg);animation:apop .32s cubic-bezier(.2,.8,.2,1)}
@keyframes apop{from{opacity:0;transform:translateY(14px) scale(.98)}to{opacity:1;transform:none}}
.audit-close{position:absolute;top:15px;right:17px;width:34px;height:34px;border:0;background:var(--paper);border-radius:50%;
  font-size:1.3rem;line-height:1;color:var(--muted);cursor:pointer;transition:background .2s,color .2s}
.audit-close:hover{background:#ECEEF2;color:var(--ink)}
.audit-modal h3{font-size:1.5rem;margin:12px 0 8px}
.audit-modal p{font-size:.96rem}
.audit-modal label{display:block;font-weight:600;font-size:.85rem;color:var(--navy);margin-top:16px}
.audit-modal input{width:100%;margin-top:7px;padding:13px 15px;border:1.5px solid var(--line);border-radius:12px;
  font-family:var(--font);font-size:1rem;color:var(--ink)}
.audit-modal input:focus{outline:none;border-color:var(--orange)}
.audit-go{width:100%;justify-content:center;margin-top:22px}
.audit-fine{font-size:.8rem;color:var(--muted);text-align:center;margin-top:14px}
.audit-checking{text-align:center;padding:30px 0}
.spinner{width:42px;height:42px;border-radius:50%;border:3px solid var(--line);border-top-color:var(--orange);
  display:inline-block;animation:spin .8s linear infinite;margin-bottom:16px}
@keyframes spin{to{transform:rotate(360deg)}}
.audit-result{text-align:center}
.audit-result .ricon{width:56px;height:56px;border-radius:50%;background:var(--orange-soft);display:grid;place-items:center;margin:0 auto 16px}
.audit-result .ricon svg{width:28px;height:28px;stroke:var(--orange);fill:none;stroke-width:2.4}
.audit-result .btn{width:100%;justify-content:center;margin-top:10px}
.audit-google{display:inline-block;margin-top:16px;font-weight:600;color:var(--navy)}
.audit-google:hover{color:var(--orange)}

/* reveal */
.reveal{opacity:0;transform:translateY(22px);transition:opacity .8s cubic-bezier(.2,.7,.2,1),transform .8s cubic-bezier(.2,.7,.2,1)}
.reveal.in{opacity:1;transform:none}
.reveal.d1{transition-delay:.08s}.reveal.d2{transition-delay:.16s}.reveal.d3{transition-delay:.24s}

/* responsive */
@media(max-width:900px){
  .hero-grid{grid-template-columns:1fr;gap:50px}
  .hero{padding:118px 0 40px;text-align:center}
  .hero .sub{margin-inline:auto}
  .hero-ctas,.hero-trust{justify-content:center}
  .hero-orb{opacity:.7}
  .svc-grid,.why-grid,.proof-grid{grid-template-columns:1fr}
  .foot-top{flex-direction:column}
  .imgband{min-height:auto}
}
@media(max-width:640px){
  .nav-links{display:none;position:absolute;top:68px;left:0;right:0;background:rgba(255,255,255,.98);
    backdrop-filter:blur(18px);flex-direction:column;align-items:stretch;padding:14px 22px 24px;gap:4px;
    border-bottom:1px solid var(--line);box-shadow:var(--shadow)}
  .nav-links.open{display:flex}
  .nav-links li{width:100%}
  .nav-links li a:not(.btn){display:block;padding:15px 6px;font-size:1.05rem;border-bottom:1px solid var(--line-soft)}
  .nav-links li.mobile-only a.btn{width:100%;justify-content:center;margin-top:14px}
  .mobile-only{display:block}
  .burger{display:block}
  .nav-cta{display:none}
}
@media(prefers-reduced-motion:reduce){
  *{animation:none!important;transition-duration:.01ms!important;scroll-behavior:auto!important}
  .reveal{opacity:1;transform:none}
  .gcard{opacity:1;transform:none}
  .gcard.dim{opacity:.5}
}

/* ============ SHARED PAGE COMPONENTS (service / pricing / why-us) ============ */
.logo-icon{width:30px;height:30px;display:block}
.brand--light .aid{color:var(--orange)}

/* audit validation */
.audit-step input.invalid{border-color:#E0483B;box-shadow:0 0 0 3px rgba(224,72,59,.14)}
.audit-error{color:#E0483B;font-size:.85rem;margin-top:10px;min-height:1em;font-weight:500}

/* page hero (inner pages) */
.page-hero{padding:128px 0 64px;position:relative;overflow:hidden;background:var(--paper)}
.page-hero .wrap{position:relative;z-index:2}
.page-hero .crumbs{font-size:.82rem;color:var(--muted);margin-bottom:18px}
.page-hero .crumbs a:hover{color:var(--orange)}
.page-hero h1{font-size:clamp(2.2rem,5vw,3.6rem);margin:14px 0 18px;max-width:16ch}
.page-hero .sub{font-size:clamp(1.05rem,1.6vw,1.2rem);color:var(--navy-soft);max-width:42rem}
.page-hero .hero-ctas{margin-top:30px}
.page-orb{position:absolute;top:-15%;right:-6%;width:520px;height:520px;border-radius:50%;pointer-events:none;
  background:radial-gradient(circle,rgba(242,107,29,.14),rgba(242,107,29,0) 66%);z-index:0}

/* generic feature list */
.feature-list{display:grid;grid-template-columns:repeat(2,1fr);gap:16px;margin-top:8px}
.feature-list li{list-style:none;display:flex;gap:13px;background:#fff;border:1px solid var(--line);border-radius:16px;padding:20px;font-size:.97rem;color:var(--navy-soft)}
.feature-list li svg{width:22px;height:22px;flex-shrink:0;stroke:var(--green);fill:none;stroke-width:2.2;margin-top:1px}
.feature-list li b{color:var(--ink);display:block;margin-bottom:3px;font-weight:600}

/* split block (text + visual) */
.splitblock{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
.splitblock.rev .sb-text{order:2}
.sb-text h2{margin:14px 0 14px}
.sb-visual{border-radius:22px;overflow:hidden;border:1px solid var(--line);box-shadow:var(--shadow);aspect-ratio:4/3;background:linear-gradient(135deg,#1d2f52,#0f1f3d);position:relative}
.sb-visual img{width:100%;height:100%;object-fit:cover}
.sb-visual .ph{position:absolute;inset:0;display:grid;place-items:center;text-align:center;padding:24px;color:#9fb0cf;font-size:.8rem;font-family:var(--font)}

/* steps (reuse .steps if present) */
.psteps{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;counter-reset:s}
.pstep{background:#fff;border:1px solid var(--line);border-radius:22px;padding:30px;position:relative}
.pstep::before{counter-increment:s;content:"0" counter(s);font-family:var(--font);font-weight:700;font-size:1.9rem;color:var(--orange);opacity:.9;display:block;margin-bottom:12px}
.pstep h3{margin-bottom:8px}
.pstep p{font-size:.94rem}

/* samples gallery */
.samples{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.sample{border-radius:18px;overflow:hidden;border:1px solid var(--line);background:#fff;box-shadow:var(--shadow-sm);transition:transform .2s}
.sample:hover{transform:translateY(-4px)}
.sample .thumb{aspect-ratio:4/3;position:relative;overflow:hidden;background:linear-gradient(135deg,#eef1f6,#e2e8f2)}
.sample .thumb img{width:100%;height:100%;object-fit:cover}
.sample .thumb .ph{position:absolute;inset:0;display:grid;place-items:center;font-size:.72rem;color:var(--muted);font-family:var(--font);text-align:center;padding:16px}
.sample .cap{padding:14px 16px;font-size:.9rem;color:var(--navy-soft);font-weight:500}
.sample .cap span{display:block;font-size:.78rem;color:var(--muted);font-weight:400;margin-top:2px}

/* video frame reuse */
.svideo{max-width:720px;margin:0 auto;border-radius:20px;overflow:hidden;border:1px solid var(--line);box-shadow:var(--shadow);background:#0f1f3d}
.svideo video{width:100%;display:block;aspect-ratio:16/9;background:#0f1f3d}

/* ============ PRICING ============ */
.price-tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;align-items:stretch}
.tier{background:#fff;border:1px solid var(--line);border-radius:22px;padding:32px 28px;display:flex;flex-direction:column;position:relative}
.tier.feat{border:2px solid var(--orange);box-shadow:var(--shadow)}
.tier .flag{position:absolute;top:-13px;left:50%;transform:translateX(-50%);background:var(--orange);color:#fff;font-size:.66rem;font-weight:700;letter-spacing:.04em;padding:5px 14px;border-radius:999px;white-space:nowrap}
.tier h3{font-size:1.12rem}
.tier .bt{font-size:.72rem;text-transform:uppercase;letter-spacing:.06em;color:var(--muted);margin-top:5px;font-weight:600}
.tier .amt{font-weight:700;font-size:2rem;color:var(--ink);margin:16px 0 4px;letter-spacing:-.02em}
.tier .amt .from{display:block;font-size:.78rem;font-weight:500;color:var(--muted);letter-spacing:0}
.tier .amt small{font-size:.9rem;color:var(--muted);font-weight:500}
.tier ul{list-style:none;display:grid;gap:11px;margin:20px 0 26px}
.tier li{display:flex;gap:10px;font-size:.93rem;color:var(--navy-soft)}
.tier li svg{width:17px;height:17px;stroke:var(--green);fill:none;stroke-width:2.4;flex-shrink:0;margin-top:3px}
.tier .btn{margin-top:auto;justify-content:center}
.price-section-head{max-width:640px;margin:0 auto 44px;text-align:center}
.price-section-head h2{margin:12px 0 10px}
.price-cat{margin-top:20px}
.price-cat > .cat-label{text-align:center;font-size:.82rem;letter-spacing:.1em;text-transform:uppercase;color:var(--orange);font-weight:600;margin-bottom:26px}

/* bundle hero card */
.bundle{background:linear-gradient(150deg,#16294F,#0e1c38);color:#fff;border-radius:26px;padding:clamp(32px,5vw,52px);position:relative;overflow:hidden}
.bundle::after{content:"";position:absolute;top:-30%;right:-10%;width:420px;height:420px;border-radius:50%;background:radial-gradient(circle,rgba(242,107,29,.3),transparent 65%)}
.bundle .wrapx{position:relative;z-index:2;display:grid;grid-template-columns:1.2fr 1fr;gap:40px;align-items:center}
.bundle .flag{display:inline-block;background:var(--orange);color:#fff;font-size:.7rem;font-weight:700;letter-spacing:.05em;padding:6px 14px;border-radius:999px;margin-bottom:16px}
.bundle h2{color:#fff;margin-bottom:14px}
.bundle p{color:#C6D2E8;margin-bottom:18px}
.bundle ul{list-style:none;display:grid;gap:10px;margin-bottom:6px}
.bundle li{display:flex;gap:10px;color:#E4EAF4;font-size:.96rem}
.bundle li svg{width:18px;height:18px;stroke:#5fe1a0;fill:none;stroke-width:2.4;flex-shrink:0;margin-top:2px}
.bundle-price{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);border-radius:20px;padding:30px;text-align:center}
.bundle-price .was{color:#93a3c4;text-decoration:line-through;font-size:1rem}
.bundle-price .now{font-size:2.6rem;font-weight:700;letter-spacing:-.02em;margin:6px 0}
.bundle-price .save{display:inline-block;background:rgba(95,225,160,.14);color:#5fe1a0;font-size:.78rem;font-weight:600;padding:5px 12px;border-radius:999px;margin-bottom:18px}
.bundle-price .btn{width:100%;justify-content:center}
.bundle-price .inst{font-size:.78rem;color:#93a3c4;margin-top:12px}

/* FAQ */
.faq{max-width:780px;margin:0 auto;display:grid;gap:12px}
.qa{border:1px solid var(--line);border-radius:16px;background:#fff;overflow:hidden}
.qa button{width:100%;text-align:left;background:none;border:0;cursor:pointer;padding:20px 22px;font-family:var(--font);font-weight:600;font-size:1rem;color:var(--ink);display:flex;justify-content:space-between;align-items:center;gap:14px}
.qa button::after{content:"+";color:var(--orange);font-size:1.3rem;transition:transform .25s;flex-shrink:0}
.qa.open button::after{transform:rotate(45deg)}
.qa .a{max-height:0;overflow:hidden;transition:max-height .3s ease;padding:0 22px}
.qa.open .a{max-height:300px;padding-bottom:20px}
.qa .a p{font-size:.94rem}

/* why-us specifics */
.value-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.value{background:#fff;border:1px solid var(--line);border-radius:22px;padding:30px}
.value .vi{width:46px;height:46px;border-radius:13px;background:var(--orange-soft);display:grid;place-items:center;margin-bottom:18px}
.value .vi svg{width:23px;height:23px;stroke:var(--orange);fill:none;stroke-width:1.8}
.value h3{margin-bottom:8px}
.value p{font-size:.95rem}
.founder{display:grid;grid-template-columns:.8fr 1.2fr;gap:44px;align-items:center}
.founder .f-photo{aspect-ratio:1;border-radius:22px;overflow:hidden;border:1px solid var(--line);background:linear-gradient(135deg,#eef1f6,#dbe3f0);box-shadow:var(--shadow)}
.founder .f-photo img{width:100%;height:100%;object-fit:cover}
.founder .f-photo .ph{width:100%;height:100%;display:grid;place-items:center;color:var(--muted);font-size:.78rem;text-align:center;padding:20px}

@media(max-width:900px){
  .feature-list,.splitblock,.psteps,.samples,.price-tiers,.value-grid{grid-template-columns:1fr}
  .splitblock.rev .sb-text{order:0}
  .bundle .wrapx,.founder{grid-template-columns:1fr;gap:28px}
}

/* ============ SPOTLIGHT PROOF SHOWCASE ============ */
.spotlight{max-width:840px;margin:0 auto}
.spot-stage{position:relative;border-radius:26px;overflow:hidden;border:1px solid var(--line);
  box-shadow:var(--shadow-lg);aspect-ratio:16/10;background:linear-gradient(135deg,#1d2f52,#0f1f3d)}
.spot-slide{position:absolute;inset:0;opacity:0;transition:opacity .9s ease;pointer-events:none}
.spot-slide.active{opacity:1;pointer-events:auto}
.spot-slide img{width:100%;height:100%;object-fit:cover}
.spot-scrim{position:absolute;inset:0;background:linear-gradient(180deg,rgba(15,27,48,.15) 0%,rgba(15,27,48,.35) 45%,rgba(15,27,48,.9) 100%)}
/* verification scan beam */
.spot-scan{position:absolute;top:0;bottom:0;width:44%;left:-50%;pointer-events:none;
  background:linear-gradient(90deg,transparent,rgba(120,220,170,.16) 40%,rgba(120,220,170,.5) 50%,rgba(120,220,170,.16) 60%,transparent);
  border-right:2px solid rgba(120,220,170,.7);opacity:0}
.spot-slide.active .spot-scan{animation:scan 1.5s ease-out .25s 1}
@keyframes scan{0%{left:-50%;opacity:0}12%{opacity:1}88%{opacity:1}100%{left:110%;opacity:0}}
/* top-left query bar */
.spot-query{position:absolute;top:16px;left:16px;right:16px;z-index:3;display:flex;align-items:center;gap:9px;
  background:rgba(255,255,255,.94);border-radius:999px;padding:9px 15px;font-size:.86rem;color:var(--ink);
  box-shadow:0 6px 18px rgba(0,0,0,.18);max-width:340px}
.spot-query svg{width:15px;height:15px;flex-shrink:0}
.spot-query b{font-weight:600}
/* rank + verified badges */
.spot-rank{position:absolute;top:64px;left:16px;z-index:3;display:inline-flex;align-items:center;gap:6px;
  background:var(--orange);color:#fff;font-weight:700;font-size:.78rem;padding:6px 13px;border-radius:999px;
  box-shadow:0 8px 20px rgba(242,107,29,.5);opacity:0;transform:translateY(6px)}
.spot-slide.active .spot-rank{animation:popin .5s ease .5s forwards}
.spot-rank.named{background:var(--navy);box-shadow:0 8px 20px rgba(22,41,79,.4)}
.spot-verified{position:absolute;top:64px;right:16px;z-index:3;display:inline-flex;align-items:center;gap:5px;
  background:rgba(31,164,99,.95);color:#fff;font-weight:600;font-size:.72rem;padding:6px 11px;border-radius:999px;opacity:0;transform:scale(.8)}
.spot-verified svg{width:13px;height:13px;stroke:#fff;fill:none;stroke-width:3}
.spot-slide.active .spot-verified{animation:stampin .5s cubic-bezier(.2,1.3,.4,1) 1.7s forwards}
@keyframes popin{to{opacity:1;transform:none}}
@keyframes stampin{to{opacity:1;transform:none}}
/* bottom content */
.spot-content{position:absolute;left:0;right:0;bottom:0;z-index:3;padding:26px 28px}
.spot-name{color:#fff;font-size:clamp(1.4rem,3vw,2rem);font-weight:600;letter-spacing:-.02em;line-height:1.1}
.spot-meta{color:#cfd9ea;font-size:.9rem;margin-top:4px;display:flex;align-items:center;gap:8px;flex-wrap:wrap}
.spot-meta .stars{color:#FBBC05}
.spot-verify{display:inline-flex;align-items:center;gap:7px;margin-top:16px;background:#fff;color:var(--navy);
  font-weight:600;font-size:.92rem;padding:11px 20px;border-radius:999px;transition:transform .18s,background .18s}
.spot-verify:hover{transform:translateY(-2px);background:var(--orange);color:#fff}
/* dots + roster */
.spot-nav{display:flex;align-items:center;justify-content:center;gap:22px;margin-top:26px;flex-wrap:wrap}
.spot-dots{display:flex;gap:9px}
.spot-dots button{width:9px;height:9px;border-radius:50%;border:0;background:var(--line);cursor:pointer;padding:0;transition:background .2s,transform .2s}
.spot-dots button.on{background:var(--orange);transform:scale(1.25)}
.spot-roster{display:flex;gap:8px 18px;flex-wrap:wrap;justify-content:center;font-size:.85rem}
.spot-roster span{color:var(--muted);transition:color .25s;font-weight:500}
.spot-roster span.on{color:var(--navy)}
.spot-roster span.on::before{content:"● ";color:var(--green);font-size:.7em;vertical-align:middle}

/* ============ BUYING FORM MODAL ============ */
.buy-overlay{position:fixed;inset:0;z-index:80;background:rgba(10,15,25,.55);backdrop-filter:blur(4px);
  display:flex;align-items:flex-start;justify-content:center;padding:5vh 18px;opacity:0;visibility:hidden;
  transition:opacity .25s ease,visibility .25s ease;overflow-y:auto}
.buy-overlay.open{opacity:1;visibility:visible}
.buy-modal{background:#fff;border-radius:24px;max-width:560px;width:100%;padding:clamp(26px,4vw,40px);position:relative;
  box-shadow:var(--shadow-lg);transform:translateY(14px);transition:transform .25s ease}
.buy-overlay.open .buy-modal{transform:none}
.buy-modal h3{margin:12px 0 4px;font-size:1.4rem}
.buy-price{font-weight:600;color:var(--navy);margin-bottom:6px}
.buy-intro{font-size:.94rem;margin-bottom:20px}
.buy-lbl{display:block;font-weight:600;font-size:.9rem;color:var(--ink);margin-bottom:10px}
.chips{display:flex;flex-wrap:wrap;gap:9px;margin-bottom:22px}
.chips button{font-family:var(--font);font-size:.9rem;padding:9px 15px;border-radius:999px;border:1.5px solid var(--line);
  background:#fff;color:var(--navy-soft);cursor:pointer;transition:all .18s}
.chips button:hover{border-color:var(--navy-soft)}
.chips button.on{background:var(--orange);border-color:var(--orange);color:#fff}
.buy-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-bottom:8px}
.buy-grid label,.buy-modal > label{display:block;font-size:.82rem;font-weight:600;color:var(--navy-soft)}
.buy-grid label{display:flex;flex-direction:column;gap:6px}
.buy-grid .buy-full{grid-column:1/-1}
.buy-grid input,.buy-grid select{font-family:var(--font);font-size:1rem;padding:12px 14px;border:1.5px solid var(--line);
  border-radius:12px;color:var(--ink);background:#fff;width:100%}
.buy-grid input:focus,.buy-grid select:focus{outline:none;border-color:var(--orange);box-shadow:0 0 0 3px rgba(242,107,29,.12)}
.buy-grid input.invalid{border-color:#E0483B;box-shadow:0 0 0 3px rgba(224,72,59,.14)}
.buy-modal .btn{margin-top:16px}

/* ============ WHY-US TEASER (home) ============ */
.whyteaser{background:linear-gradient(150deg,#16294F,#0e1c38);color:#fff;border-radius:26px;padding:clamp(34px,5vw,54px);position:relative;overflow:hidden}
.whyteaser::after{content:"";position:absolute;bottom:-40%;right:-8%;width:420px;height:420px;border-radius:50%;background:radial-gradient(circle,rgba(242,107,29,.28),transparent 65%)}
.whyteaser .wt-in{position:relative;z-index:2;max-width:640px}
.whyteaser .eyebrow{color:#FFC9A3}
.whyteaser h2{color:#fff;margin:14px 0 14px}
.whyteaser p{color:#C6D2E8;margin-bottom:24px}
.whyteaser .wt-points{display:flex;gap:10px 26px;flex-wrap:wrap;margin-bottom:26px}
.whyteaser .wt-points span{display:inline-flex;align-items:center;gap:8px;color:#E4EAF4;font-size:.94rem;font-weight:500}
.whyteaser .wt-points svg{width:17px;height:17px;stroke:#5fe1a0;fill:none;stroke-width:2.4}

/* ============ PER-PAGE ENERGY ACCENTS ============ */
/* GBP: urgency */
.page-hero--urgent{background:linear-gradient(160deg,#fff,#FFF4EE)}
.page-hero--urgent .page-orb{background:radial-gradient(circle,rgba(242,107,29,.2),transparent 66%)}
.live-pulse{display:inline-flex;align-items:center;gap:8px;background:#fff;border:1px solid var(--line);border-radius:999px;
  padding:7px 14px;font-size:.82rem;font-weight:600;color:var(--navy);box-shadow:var(--shadow-sm);margin-bottom:18px}
.live-pulse .dot{width:9px;height:9px;border-radius:50%;background:var(--orange);position:relative}
.live-pulse .dot::after{content:"";position:absolute;inset:-4px;border-radius:50%;background:rgba(242,107,29,.4);animation:pulse 1.6s ease-out infinite}
@keyframes pulse{0%{transform:scale(1);opacity:.7}100%{transform:scale(2.4);opacity:0}}
/* Website: calm */
.page-hero--calm{background:linear-gradient(160deg,#fff,#F3F6FB)}
.page-hero--calm .page-orb{background:radial-gradient(circle,rgba(22,41,79,.1),transparent 68%)}
.calm-tag{display:inline-block;color:var(--navy-soft);font-size:.88rem;margin-bottom:16px;letter-spacing:.02em}
/* Social: fun */
.page-hero--fun{background:linear-gradient(150deg,#FFF4EE,#F1ECFF)}
.page-hero--fun .page-orb{background:radial-gradient(circle,rgba(242,107,29,.22),transparent 60%)}
.page-hero--fun .accent{background:linear-gradient(100deg,var(--orange),#c0431e);-webkit-background-clip:text;background-clip:text;color:transparent}
.fun-badges{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:18px}
.fun-badges span{font-size:.82rem;font-weight:600;padding:6px 13px;border-radius:999px;background:#fff;border:1px solid var(--line)}
.fun-badges span:nth-child(1){color:#1877F2}
.fun-badges span:nth-child(2){color:#C13584}
.fun-badges span:nth-child(3){color:#000}

@media(prefers-reduced-motion:reduce){
  .spot-slide{transition:none}
  .spot-slide.active .spot-scan,.spot-slide.active .spot-rank,.spot-slide.active .spot-verified{animation:none}
  .spot-rank,.spot-verified{opacity:1;transform:none}
  .live-pulse .dot::after{animation:none}
}
@media(max-width:680px){
  .buy-grid{grid-template-columns:1fr}
  .spot-query{max-width:none}
}

/* ===== BUYING FORM WIZARD ===== */
.buy-overlay{ align-items:center; padding:24px 18px; }
.buy-head{ margin-bottom:22px; }
.buy-prog{ height:5px; background:var(--line); border-radius:999px; margin-top:16px; overflow:hidden; }
.buy-prog span{ display:block; height:100%; width:25%; background:var(--orange); border-radius:999px; transition:width .3s ease; }
.buy-stepno{ font-size:.78rem; color:var(--muted); margin-top:8px; font-weight:600; }
.buy-field{ display:flex; flex-direction:column; gap:6px; font-size:.82rem; font-weight:600; color:var(--navy-soft); margin-bottom:16px; }
.buy-field .opt{ color:var(--muted); font-weight:400; }
.buy-field input, .buy-field select{ font-family:var(--font); font-size:1rem; padding:13px 14px; border:1.5px solid var(--line); border-radius:12px; color:var(--ink); background:#fff; width:100%; }
.buy-field input:focus, .buy-field select:focus{ outline:none; border-color:var(--orange); box-shadow:0 0 0 3px rgba(242,107,29,.12); }
.buy-field input.invalid{ border-color:#E0483B; box-shadow:0 0 0 3px rgba(224,72,59,.14); }
.buy-two{ display:grid; grid-template-columns:1fr 1fr; gap:14px; }
.buy-review{ background:var(--paper); border:1px solid var(--line); border-radius:14px; padding:4px 20px; }
.buy-review div{ display:flex; justify-content:space-between; gap:16px; padding:11px 0; font-size:.94rem; border-bottom:1px solid var(--line-soft); }
.buy-review div:last-child{ border-bottom:0; }
.buy-review .k{ color:var(--muted); }
.buy-review .v{ color:var(--ink); font-weight:600; text-align:right; }
.buy-nav{ display:flex; gap:12px; margin-top:10px; }
.buy-nav .btn{ flex:1; justify-content:center; }

/* ===== SOCIAL PRICING (vertical launch tiers + monthly + ad budget) ===== */
.cat-label{ text-align:center; font-size:.82rem; letter-spacing:.1em; text-transform:uppercase; color:var(--orange); font-weight:700; margin-bottom:6px; }
.launch-tiers{ max-width:600px; margin:30px auto 0; display:flex; flex-direction:column; gap:22px; }
.launch-tiers .tier{ width:100%; }
.monthly-band{ max-width:760px; margin:60px auto 0; }
.monthly-sub{ text-align:center; color:var(--navy-soft); font-size:.96rem; margin:6px auto 22px; max-width:520px; }
.monthly-row{ display:flex; gap:16px; }
.mo{ flex:1; background:#fff; border:1px solid var(--line); border-radius:16px; padding:24px 18px; text-align:center; }
.mo .mo-plat{ display:block; font-size:.9rem; color:var(--navy-soft); font-weight:600; margin-bottom:10px; }
.mo .mo-amt{ font-family:var(--font); font-weight:700; font-size:1.5rem; color:var(--ink); letter-spacing:-.02em; }
.mo .mo-amt small{ font-size:.8rem; color:var(--muted); font-weight:500; }
.adbudget{ max-width:760px; margin:44px auto 0; background:var(--paper); border:1px solid var(--line); border-radius:18px; padding:28px 30px; text-align:center; }
.adbudget p{ font-size:.98rem; color:var(--navy-soft); line-height:1.6; }
.adbudget b{ color:var(--ink); }

/* ===== SPOTLIGHT MOBILE BADGE FIX ===== */
@media(max-width:680px){
  .spot-stage{ aspect-ratio:auto; height:430px; }
  .spot-query{ max-width:none; font-size:.8rem; }
  .spot-rank{ top:60px; }
  .spot-verified{ top:60px; }
  .spot-name{ font-size:1.5rem; }
  .spot-content{ padding:22px 20px; }
  .monthly-row{ flex-direction:column; }
  .buy-two{ grid-template-columns:1fr; }
}

/* FIX: make [hidden] reliably hide even elements with explicit display (wizard buttons/steps) */
[hidden]{ display:none !important; }
.buy-hint{ font-size:.85rem; color:var(--navy-soft); margin-top:14px; line-height:1.5; }
.buy-hint b{ color:var(--orange); }

/* wizard: compact arrow-only Back button + long continue */
.buy-nav .buy-back{ flex:0 0 56px; padding-left:0; padding-right:0; font-size:1.15rem; }

/* ============ FAQ (SEO section) ============ */
.faq-sec{background:var(--paper,#F7F9FC)}
.faq{max-width:800px;margin:28px auto 0}
.faq-i{background:#fff;border:1px solid var(--line,#E3E8F0);border-radius:14px;margin-bottom:10px;overflow:hidden}
.faq-i summary{cursor:pointer;list-style:none;padding:18px 22px;font-weight:700;font-size:1.02rem;
  color:var(--navy,#16294F);display:flex;align-items:center;justify-content:space-between;gap:14px}
.faq-i summary::-webkit-details-marker{display:none}
.faq-i summary:after{content:"+";font-size:1.4rem;font-weight:400;color:var(--orange,#F36F24);flex-shrink:0;transition:transform .2s}
.faq-i[open] summary:after{transform:rotate(45deg)}
.faq-i p{padding:0 22px 20px;margin:0;color:var(--muted,#5A6885);line-height:1.72;font-size:.97rem}
.faq-i[open]{border-color:#D6E2F5;box-shadow:0 8px 24px -18px rgba(16,24,40,.4)}
@media(max-width:640px){
  .faq-i summary{padding:16px 18px;font-size:.97rem}
  .faq-i p{padding:0 18px 18px;font-size:.93rem}
}

/* city links */
.citylinks{display:flex;flex-wrap:wrap;gap:10px;justify-content:center;margin-top:22px}
.citylinks a{background:#fff;border:1px solid var(--line,#E3E8F0);border-radius:999px;padding:11px 20px;
  font-weight:600;color:var(--navy,#16294F);text-decoration:none;font-size:.95rem;transition:.18s}
.citylinks a:hover{border-color:var(--orange,#F36F24);color:var(--orange,#F36F24);transform:translateY(-2px)}
.pc-tag{display:inline-block;font-size:.68rem;letter-spacing:.12em;text-transform:uppercase;font-weight:700;
  color:var(--orange,#F36F24);background:rgba(243,111,36,.1);padding:4px 10px;border-radius:999px;margin-bottom:10px}

/* ============================================================
   LINK AFFORDANCE — links must LOOK clickable
   ============================================================ */
/* body text links inside articles and prose */
.post p a, .post li a, .faq-i p a, .prose a, .postbody a,
p a:not(.btn):not(.brand):not(.post-card):not(.citylinks a){
  color:var(--orange,#F36F24);
  text-decoration:underline;
  text-decoration-thickness:2px;
  text-underline-offset:3px;
  text-decoration-color:rgba(243,111,36,.4);
  font-weight:600;
  transition:.18s;
}
.post p a:hover, .post li a:hover, .prose a:hover, .postbody a:hover,
p a:not(.btn):not(.brand):hover{ text-decoration-color:var(--orange,#F36F24); }

/* nav links get an underline that grows on hover */
.nav .links a{position:relative;transition:color .18s}
.nav .links a:after{content:"";position:absolute;left:0;right:100%;bottom:-5px;height:2px;
  background:var(--orange,#F36F24);border-radius:2px;transition:right .24s cubic-bezier(.22,1,.36,1)}
.nav .links a:hover{color:var(--orange,#F36F24)}
.nav .links a:hover:after{right:0}

/* service / feature cards that navigate — show they are clickable */
a.card, a.svc-card, a.post-card, a.tier-link, .clickable{
  display:block;text-decoration:none;transition:transform .2s cubic-bezier(.22,1,.36,1),box-shadow .2s,border-color .2s;
  position:relative}
a.card:hover, a.svc-card:hover, a.post-card:hover, .clickable:hover{
  transform:translateY(-4px);border-color:var(--orange,#F36F24);
  box-shadow:0 18px 40px -22px rgba(16,24,40,.5)}
/* the arrow that says "this goes somewhere" */
.go-arrow{display:inline-flex;align-items:center;gap:7px;color:var(--orange,#F36F24);
  font-weight:700;font-size:.93rem;margin-top:14px}
.go-arrow svg{width:16px;height:16px;fill:none;stroke:currentColor;stroke-width:2.4;
  stroke-linecap:round;stroke-linejoin:round;transition:transform .22s}
a:hover .go-arrow svg, .clickable:hover .go-arrow svg{transform:translateX(5px)}

/* ============================================================
   BLOG INDEX
   ============================================================ */
.blog-hero{padding:56px 0 8px;text-align:center}
.blog-hero h1{font-size:clamp(2rem,6vw,3rem);letter-spacing:-.03em;margin-bottom:12px}
.blog-hero p{max-width:640px;margin:0 auto;color:var(--muted,#5A6885);line-height:1.7}
.blog-sec{padding:34px 0}
.blog-sec-head{display:flex;align-items:baseline;gap:14px;margin-bottom:20px;flex-wrap:wrap}
.blog-sec-head h2{font-size:1.35rem;letter-spacing:-.02em;margin:0}
.blog-sec-head span{font-size:.85rem;color:var(--muted2,#93A0B8)}
.post-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(280px,1fr));gap:16px}
.post-card{background:#fff;border:1px solid var(--line,#E3E8F0);border-radius:16px;padding:24px 22px;
  box-shadow:0 6px 20px -18px rgba(16,24,40,.4)}
.post-card h3{font-size:1.12rem;line-height:1.35;letter-spacing:-.015em;margin:0 0 8px;color:var(--navy,#16294F)}
.post-card p{font-size:.93rem;line-height:1.62;color:var(--muted,#5A6885);margin:0}
.post-card.feature{grid-column:1/-1;background:linear-gradient(135deg,#16294F,#1E3A6B);border-color:transparent;padding:36px 32px}
.post-card.feature h3{color:#fff;font-size:clamp(1.4rem,4vw,2rem);margin-bottom:12px}
.post-card.feature p{color:#C6D2E6;font-size:1.02rem;max-width:640px}
.post-card.feature .pc-tag{background:rgba(243,111,36,.2);color:#FFB27D}
.post-card.feature .go-arrow{color:#FF9A57}
@media(max-width:640px){ .post-card{padding:20px 18px} .post-card.feature{padding:26px 22px} }

/* inline "read next" inside articles */
.readnext{background:#F7F9FC;border:1px solid var(--line,#E3E8F0);border-left:4px solid var(--orange,#F36F24);
  border-radius:12px;padding:16px 20px;margin:26px 0}
.readnext .lbl{font-size:.7rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted2,#93A0B8);
  font-weight:700;margin-bottom:6px}
.readnext a{color:var(--navy,#16294F);font-weight:700;text-decoration:none;font-size:1.02rem;line-height:1.4;
  display:inline-flex;align-items:center;gap:8px}
.readnext a:hover{color:var(--orange,#F36F24)}
.readnext a:after{content:"→";color:var(--orange,#F36F24);transition:transform .2s;display:inline-block}
.readnext a:hover:after{transform:translateX(4px)}

/* ============================================================
   INSTALL AS APP
   ============================================================ */
.installbar{position:fixed;left:14px;right:14px;bottom:14px;z-index:80;background:#16294F;color:#fff;
  border-radius:18px;padding:14px 16px;display:none;align-items:center;gap:14px;
  box-shadow:0 20px 44px -18px rgba(16,24,40,.7);animation:instIn .38s cubic-bezier(.22,1,.36,1)}
.installbar.show{display:flex}
@keyframes instIn{from{opacity:0;transform:translateY(22px)}to{opacity:1;transform:none}}
.installbar .ico{width:42px;height:42px;border-radius:12px;background:#fff;display:flex;align-items:center;
  justify-content:center;flex-shrink:0}
.installbar .ico svg{width:26px;height:26px}
.installbar .txt{flex:1;min-width:0}
.installbar .txt b{display:block;font-size:.95rem;line-height:1.3}
.installbar .txt span{font-size:.78rem;color:#A9BAD6;line-height:1.4;display:block;margin-top:2px}
.installbar button{border:0;border-radius:11px;padding:11px 16px;font-weight:700;font-size:.88rem;
  font-family:inherit;cursor:pointer;flex-shrink:0}
.installbar .yes{background:#F36F24;color:#fff}
.installbar .no{background:transparent;color:#8FA3C4;padding:11px 6px}
@media(min-width:760px){ .installbar{left:auto;right:20px;bottom:20px;max-width:400px} }

/* stronger click affordance on service cards */
.svc .link-arrow{margin-top:auto;padding-top:18px;color:var(--orange,#F36F24);font-weight:700;font-size:.92rem;
  display:inline-flex;align-items:center;gap:6px;transition:gap .2s}
.svc:hover .link-arrow{gap:11px}
.svc{cursor:pointer;position:relative}
.svc:after{content:"";position:absolute;inset:0;border-radius:22px;border:2px solid transparent;transition:border-color .25s}
.svc:hover:after{border-color:var(--orange,#F36F24)}

/* contextual links inside content — obviously clickable */
a.inlink{color:var(--orange,#F36F24);font-weight:600;text-decoration:none;
  border-bottom:2px solid rgba(243,111,36,.28);padding-bottom:1px;transition:border-color .2s,background .2s}
a.inlink:hover{border-bottom-color:var(--orange,#F36F24);background:rgba(243,111,36,.07)}

/* ============================================================
   ARTICLE READING EXPERIENCE
   ============================================================ */
.article-wrap{max-width:720px;margin:0 auto;padding:26px 22px 70px}
@media(min-width:820px){.article-wrap{padding:44px 24px 90px}}

/* breadcrumbs */
.article-wrap .crumbs{display:flex;align-items:center;gap:8px;font-size:.8rem;color:var(--muted2,#93A0B8);
  margin-bottom:26px;flex-wrap:wrap}
.article-wrap .crumbs a{color:var(--muted,#5A6885);text-decoration:none;border-bottom:1px solid transparent;transition:.18s}
.article-wrap .crumbs a:hover{color:var(--orange,#F36F24);border-bottom-color:currentColor}

/* kicker + title */
.art-kicker{display:inline-block;font-size:.7rem;letter-spacing:.16em;text-transform:uppercase;font-weight:700;
  color:var(--orange,#F36F24);background:rgba(243,111,36,.09);padding:6px 13px;border-radius:999px;margin-bottom:18px}
.art-h1{font-size:clamp(1.9rem,6.4vw,3rem);line-height:1.13;letter-spacing:-.032em;font-weight:700;
  color:var(--navy,#16294F);margin:0 0 16px}
.art-meta{font-size:.83rem;color:var(--muted2,#93A0B8);padding-bottom:26px;margin-bottom:30px;
  border-bottom:1px solid var(--line,#E8ECF2)}

/* body rhythm */
.art-body{font-size:1.045rem;line-height:1.78;color:#2E3A4E}
.art-body p{margin:0 0 20px}
.art-body .lede{font-size:1.16rem;line-height:1.68;color:var(--navy-soft,#33415C);font-weight:500;margin-bottom:34px}

/* headings — clear hierarchy, never competing with the title */
.art-body h2{font-size:clamp(1.32rem,4.1vw,1.62rem);line-height:1.28;letter-spacing:-.02em;font-weight:700;
  color:var(--navy,#16294F);margin:46px 0 16px;padding-top:8px;position:relative}
.art-body h2:before{content:"";position:absolute;top:-14px;left:0;width:42px;height:3px;
  background:var(--orange,#F36F24);border-radius:99px}
.art-body h3{font-size:1.1rem;line-height:1.4;font-weight:700;color:var(--navy,#16294F);margin:32px 0 10px}
.art-body h2+p,.art-body h3+p{margin-top:0}

/* the bold lead-in pattern used throughout these guides */
.art-body p>b:first-child,.art-body li>b:first-child{color:var(--navy,#16294F);font-weight:700}
.art-body b,.art-body strong{color:var(--navy,#16294F);font-weight:700}

/* lists that read as steps, not as a wall */
.art-body ul,.art-body ol{margin:0 0 22px;padding-left:0;list-style:none}
.art-body li{position:relative;padding-left:26px;margin-bottom:13px;line-height:1.7}
.art-body ul>li:before{content:"";position:absolute;left:2px;top:11px;width:7px;height:7px;border-radius:50%;
  background:var(--orange,#F36F24)}
.art-body ol{counter-reset:s}
.art-body ol>li{counter-increment:s;padding-left:36px}
.art-body ol>li:before{content:counter(s);position:absolute;left:0;top:1px;width:24px;height:24px;border-radius:8px;
  background:var(--navy,#16294F);color:#fff;font-size:.76rem;font-weight:700;display:grid;place-items:center}

/* callouts */
.art-body blockquote{margin:28px 0;padding:20px 22px;background:#FFF8F3;border-left:4px solid var(--orange,#F36F24);
  border-radius:0 14px 14px 0;font-size:1rem;line-height:1.68;color:#7A4A22}
.art-body blockquote p:last-child{margin-bottom:0}

/* images & tables */
.art-body img{width:100%;height:auto;border-radius:16px;margin:26px 0;border:1px solid var(--line,#E8ECF2)}
.art-body table{width:100%;border-collapse:collapse;margin:24px 0;font-size:.94rem}
.art-body th{text-align:left;font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--muted2,#93A0B8);
  padding:0 12px 10px 0;border-bottom:1px solid var(--line,#E8ECF2)}
.art-body td{padding:13px 12px 13px 0;border-bottom:1px solid #F1F4F8;vertical-align:top;line-height:1.6}

/* end-of-article CTA */
.art-body .cta-box{background:linear-gradient(135deg,#16294F,#22406F);color:#fff;border-radius:20px;
  padding:32px 26px;margin:42px 0 10px;text-align:center}
.art-body .cta-box h3{color:#fff;margin:0 0 10px;font-size:1.25rem}
.art-body .cta-box p{color:#C3D0E6;margin-bottom:20px;font-size:.98rem}
.art-body .cta-box b{color:#fff}
.art-body .cta-box .btn{margin-top:4px}

/* reading progress bar */
.readbar{position:fixed;top:0;left:0;height:3px;width:0;z-index:200;
  background:linear-gradient(90deg,var(--navy,#16294F),var(--orange,#F36F24));transition:width .08s linear}

@media(max-width:520px){
  .article-wrap{padding:20px 18px 60px}
  .art-body{font-size:1.02rem;line-height:1.75}
  .art-body .lede{font-size:1.08rem}
  .art-body h2{margin:38px 0 14px}
}

/* beat the global p{color:var(--muted)} so article text is readable */
.art-body p,.art-body li,.art-body td{color:#2E3A4E}
.art-body .lede{color:#33415C}
.art-body .cta-box p{color:#C3D0E6}
.art-body blockquote,.art-body blockquote p{color:#7A4A22}

/* entry tier + excluded items */
.tier.entry{border-style:dashed}
.tier .upcredit{font-size:.78rem;color:var(--orange,#F36F24);font-weight:600;margin:10px 0 14px;line-height:1.5}
.tier li.no{color:var(--muted2,#93A0B8)}
.tier li.no svg{stroke:var(--muted2,#93A0B8)}

/* why-not-a-freelancer */
.diff-sec{background:linear-gradient(180deg,#F7F9FC,#fff)}
.diff-lead{max-width:760px;margin:0 auto 40px;text-align:center;font-size:1.05rem;line-height:1.75;color:var(--muted,#5A6885)}
.diff-grid{display:grid;gap:16px;max-width:1000px;margin:0 auto}
@media(min-width:760px){.diff-grid{grid-template-columns:1fr 1fr}}
.dcard{background:#fff;border:1px solid var(--line,#E8ECF2);border-radius:18px;padding:26px 24px;position:relative;
  transition:transform .22s,box-shadow .22s,border-color .22s}
.dcard:hover{transform:translateY(-3px);border-color:var(--orange,#F36F24);box-shadow:0 18px 40px -26px rgba(16,24,40,.5)}
.dnum{position:absolute;top:22px;right:24px;font-size:.72rem;font-weight:800;letter-spacing:.1em;color:#DCE3EC}
.dcard h3{font-size:1.08rem;line-height:1.36;color:var(--navy,#16294F);margin:0 0 10px;padding-right:38px;font-weight:700}
.dcard p{font-size:.94rem;line-height:1.7;color:var(--muted,#5A6885);margin:0}
.dcard p b{color:var(--navy,#16294F)}

/* which package do you need */
.which-sec{background:#fff}
.which-grid{display:grid;gap:16px;max-width:900px;margin:32px auto 0}
@media(min-width:760px){.which-grid{grid-template-columns:1fr 1fr}}
.wcard{border:1px solid var(--line,#E8ECF2);border-radius:18px;padding:26px 24px;background:#FCFDFF}
.wcard.strong{border-color:var(--orange,#F36F24);background:#FFF9F5}
.wtop{display:flex;align-items:baseline;justify-content:space-between;gap:14px;margin-bottom:12px;flex-wrap:wrap}
.wlbl{font-size:.82rem;font-weight:700;color:var(--navy,#16294F);letter-spacing:-.01em}
.wamt{font-size:1.35rem;font-weight:800;color:var(--orange,#F36F24);white-space:nowrap}
.wcard p{font-size:.95rem;line-height:1.7;color:var(--muted,#5A6885);margin:0}
.wcard p b{color:var(--navy,#16294F)}
.which-foot{max-width:720px;margin:26px auto 0;text-align:center;font-size:.95rem;line-height:1.7;
  color:var(--navy-soft,#33415C);font-style:italic}

/* ============ STICKY CTA (Google's "Start now" pattern) ============ */
.stickycta{position:fixed;left:10px;right:10px;bottom:12px;z-index:110;display:flex;align-items:center;gap:12px;
  background:#16294F;border-radius:16px;padding:11px 12px 11px 16px;
  box-shadow:0 16px 40px -14px rgba(16,24,40,.65);
  transform:translateY(140%);opacity:0;transition:transform .32s cubic-bezier(.22,1,.36,1),opacity .24s;pointer-events:none}
.stickycta.show{transform:none;opacity:1;pointer-events:auto}
.sc-txt{flex:1;min-width:0;line-height:1.3}
.sc-txt b{display:block;color:#fff;font-size:.86rem;font-weight:700}
.sc-txt span{display:block;color:#A9B8D0;font-size:.72rem;margin-top:2px}
.sc-btn{background:#F36F24;color:#fff;text-decoration:none;border-radius:11px;padding:12px 16px;
  font-weight:700;font-size:.85rem;white-space:nowrap;flex-shrink:0;transition:transform .16s}
.sc-btn:active{transform:scale(.96)}
@media(min-width:700px){.stickycta{left:auto;right:20px;bottom:20px;max-width:430px}}

/* three steps — Google's Create/Personalise/Grow pattern */
.steps-sec{background:#fff}
.steps3{display:grid;gap:18px;max-width:960px;margin:34px auto 0}
@media(min-width:760px){.steps3{grid-template-columns:repeat(3,1fr)}}
.st3{text-align:center;padding:0 6px}
.st3 .n{width:52px;height:52px;border-radius:16px;background:#16294F;color:#fff;font-size:1.2rem;font-weight:800;
  display:grid;place-items:center;margin:0 auto 16px;box-shadow:0 12px 26px -12px rgba(22,41,79,.7)}
.st3:nth-child(2) .n{background:#F36F24;box-shadow:0 12px 26px -12px rgba(243,111,36,.7)}
.st3 h3{font-size:1.15rem;color:#16294F;margin-bottom:8px;font-weight:700}
.st3 p{font-size:.95rem;line-height:1.7;color:#5A6885;margin:0}
.steps-cta{text-align:center;margin-top:34px}

/* in-article CTA — placed after paragraph three, where engagement peaks */
.midcta{background:linear-gradient(135deg,#16294F,#22406F);border-radius:18px;padding:24px 22px;margin:34px 0;
  text-align:center;color:#fff}
.midcta b{display:block;font-size:1.08rem;margin-bottom:6px}
.midcta span{display:block;font-size:.92rem;color:#C3D0E6;line-height:1.6;margin-bottom:16px}
.midcta .btn{display:inline-block}


/* sticky CTA: compact, never taller than one thumb */
.stickycta{padding:10px 10px 10px 15px;gap:10px}
.stickycta .sc-txt b{font-size:.86rem;line-height:1.25}
.stickycta .sc-txt span{font-size:.7rem;line-height:1.3;margin-top:1px;
  display:-webkit-box;-webkit-line-clamp:1;-webkit-box-orient:vertical;overflow:hidden}
.stickycta .sc-btn{padding:11px 14px;font-size:.82rem}
.foot,footer{padding-bottom:96px}


/* what success looks like */
.proof-sec{background:linear-gradient(180deg,#fff,#F7F9FC)}
.vidwrap{position:relative;max-width:760px;margin:32px auto 0;border-radius:20px;overflow:hidden;
  background:#0E1117;box-shadow:0 24px 60px -30px rgba(16,24,40,.7)}
.vidwrap video{width:100%;display:block;aspect-ratio:16/9;object-fit:cover}
.vidplay{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:66px;height:66px;border-radius:50%;
  background:rgba(255,255,255,.94);border:0;color:var(--navy,#16294F);cursor:pointer;display:grid;place-items:center;
  box-shadow:0 12px 30px -8px rgba(0,0,0,.6);transition:transform .2s,opacity .25s}
.vidplay svg{width:26px;height:26px;margin-left:3px}
.vidplay:active{transform:translate(-50%,-50%) scale(.93)}
.vidwrap.playing .vidplay{opacity:0;pointer-events:none}
.vidcap{position:absolute;left:0;right:0;bottom:0;padding:26px 18px 14px;color:#fff;font-size:.84rem;
  background:linear-gradient(transparent,rgba(0,0,0,.78))}
.proofcards{display:grid;gap:16px;max-width:1000px;margin:30px auto 0}
@media(min-width:760px){.proofcards{grid-template-columns:repeat(3,1fr)}}
.pfc{background:#fff;border:1px solid var(--line,#E8ECF2);border-radius:18px;padding:24px 22px;display:flex;flex-direction:column}
.pfq{font-size:.98rem;line-height:1.66;color:var(--navy,#16294F);font-weight:500;margin-bottom:16px;flex:1}
.pfw b{display:block;font-size:.92rem;color:var(--navy,#16294F)}
.pfw span{display:block;font-size:.8rem;color:var(--muted2,#93A0B8);margin-top:2px}
.pfl{display:inline-block;margin-top:14px;font-size:.83rem;font-weight:700;color:var(--orange,#F36F24);
  text-decoration:none;border-bottom:2px solid rgba(243,111,36,.3);padding-bottom:2px}
.pfl:hover{border-bottom-color:var(--orange,#F36F24)}

/* sticky CTA — one statement, nothing else */
.stickycta{padding:0;background:transparent;box-shadow:none;display:block}
.stickycta .sc-btn{display:flex;align-items:center;justify-content:center;gap:9px;width:100%;
  background:linear-gradient(135deg,#F36F24,#E25E13);color:#fff;text-decoration:none;
  border-radius:15px;padding:17px 20px;font-weight:700;font-size:1rem;letter-spacing:-.01em;
  box-shadow:0 16px 34px -12px rgba(243,111,36,.85);transition:transform .16s}
.stickycta .sc-btn svg{width:19px;height:19px;fill:none;stroke:currentColor;stroke-width:2.4;
  stroke-linecap:round;stroke-linejoin:round;flex-shrink:0;transition:transform .22s}
.stickycta .sc-btn:active{transform:scale(.98)}
.stickycta .sc-btn:hover svg{transform:translateX(3px)}
@media(min-width:700px){.stickycta{max-width:330px}}